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Strategic Focus, founded in 1986, is a business strategy-consulting firm that is focused on creative problem solving with Out-of-the-box thinking. Strategic Management methodologies as well as a variety of market research techniques within the Enterprise Software & Services space are used.

Besides having expertise in using traditional approaches such as Customer Interviews and Phone Surveys, to help its clients address strategic and competitive issues, the company complements it with hands-on evaluations of Enterprise Software products in its own laboratory.

The company has domain expertise in the following areas: Portals, CRM, ERP, Open Source, Development Tools, BI Tools, SOA, Application Servers, RSS Feed Servers, J2EE and Database Application Performance Management Tools, Enterprise Application Integration, Web Services, Mobile Solutions, e-Forms and other emerging market segments. Strategic Focus has conducted numerous projects over the years in all of these areas.

 


  

  • Business Strategy Development along with supporting market research and the Balanced Score Card methodologies are used to help client companies increase their penetration within the Mid & Enterprise Software vertical market segments. This may include:


    • Understanding customer requirements, customer experience, software, and vendor selection criteria as well as competitive analysis via phone interviews in USA, Europe and Japan

    • Market segmentation, analysis, positioning, value proposition, and sizing of market opportunities

    • Scenario Planning -- including understanding strategies of the competition and forecasting future moves

    • Partner analysis and development

    • Developing strategies to target the competitor’s customer base

    • White Papers which include Case Studies as Sales Collaterals to compare and contrast customer experience between the vendor and its competition

    • TCO and ROI studies.


  • Hands-on technical competitive evaluation of all of the major domains of the Enterprise Software and Services Market in our own laboratory by software engineers. We are pioneers in this space, starting in 1993 long before other research firms jumped into the fray. Our reports are used for:

    • Competitive analysis, product improvements, and product planning

    • White Papers & Sales Collaterals.